Marketing Your Restaurant for Sale
Developing a marketing plan to sell your restaurant is dependent upon many factors. A plan for a successful sale will differ for a smaller restaurant than it would be for a restaurant that is much larger in scale. Additional factors will include revenue, profitability or cash flow, the amount of specialized expertise and experience required to run the company, the business in which your company operates, who the ideal buyer for your restaurant is, and whether or not your company is online, or a conventional brick-and-mortar restaurant.
Developing a marketing plan to sell your restaurant is dependent upon many factors. A plan for a successful sale will be different for a smaller restaurant than it would be for a restaurant that is much larger.
Unprofitable Restaurants: The cause of negative or break-even money flow will dictate the proper advertising and marketing campaign for the restaurant in question. Restaurants which are marketed unprofitable would gain from a purchaser with previous sales and marketing abilities. Restaurant with large sales which are floundering, require a buyer with sales management expertise. Other restaurant could grow fast with the right mixture of social media and online advertising.
Franchise Resales: The procedure for selling a franchised company is different than selling a non-franchised business. Buyers have to be approved by the franchisor and must meet minimum net worth and other qualifications. Ads cannot usually say the name of this Franchise and have to at times be accepted by the franchisor. While many first-time buyers strongly prefer the training and assistance of a company, some buyers believe strongly against franchises. Franchise resales must be positioned to pull a buyer that will pay the highest price and certainly reap the most from the ongoing training and support. These buyers don’t typically have direct expertise in your business.
Ethnic Businesses: Ethnic restaurants or companies that appeal to a particular class of people or ethnicity are typically sold within that cultural group. Newspapers or other local websites are frequently utilized to sell these types of businesses. We can help in prescreening buyers for these types of sales, and may also assist in preparing your business for sale.
Small Brick-and-Mortar Restaurants: For smaller restaurants, we use advertising and marketing methods that bring local buyers.
Highly Confidential Revenue: Niche restaurant or one-of-a-kind restaurant that might be easily identified from an ad need to be sold with specific procedures. In case the business must bring in a particular sort of buyer, additionally, advertisement copies should be worded to entice buyers with specific experience whilst not identifying the restaurant.
The process for every restaurant is unique. To acquire a personalized proposal please get in touch with us today.
